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Will Google Hummingbird affect my website?

If you focus on providing your visitors with high-quality and relevant content then you need not worry about the impact of Hummingbird.

Hummingbird is the latest in a long line of updates to the algorithm at the heart of Google's services. Each update seems to generate much speculation and panic about the impacts and implications for SEO.

  • Panda cracked down on poor content, and web pages with more adverts than content. Unlike previous algorithm updates, Panda meant that whole websites could be penalised instead of individual pages.
  • The Venice Update increased emphasis on local search by providing users with search results relevant to their grographical location.
  • Penguin targeted over-optimised sites and those lacking quality content. Sites crammed with keywords and links to non-related websites in an effort to boost SEO suffered as a result.

Hummingbird aims to improve Google's understanding of 'who', 'what', 'why', 'where', 'when' and 'how' in searches. It will enable Google to deal more effectively with complex queries and help cater for voice activated search, which is expected to grow rapidly. Google wants to handle this efficiently and in a conversational style; having asked about a specific person, for example, Google will understand a search of 'how old is he?' without the user having to repeat certain keywords.

The ultimate goal of Google's updates is to constantly improve the answers that it delivers to individual users and these updates should not be feared if you follow best practice.

The Webpartner CMS produces websites that are friendly to users and therefore friendly to search engines, by supporting the use of clean and efficient HTML and restricting factors that would reduce site speed. As a website editor, the only thing you need worry about is the regular addition of useful and interesting content for visitors. You will find lots of helpful advice on this site to keep you on the right track.