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Check your local citations

A key element of local SEO is the consistent presentation of your business details online.

Think: NAP

This helpful acronym stands for:

  • Name
  • Address
  • Phone

Why NAP is important

A citation is an online mention of your business NAP. If search engines find inconsistencies in the citations, to protect themselves they promote businesses with accurate and consistent NAPs ahead of yours.

Free tool to check your local citations

We recommend regularly monitoring your citations and updating as needed.

A helpful tool is the local listing checker from Moz.

Type in your business name and post code to find all the iterations of your business NAP. The tool will flag up inconsistent and duplicate listings for you to resolve, and highlight directories you are not yet included on.