10 things to improve your search engine ranking
These days new clients are likely to try and find you via the internet. If they don't already know the name of your veterinary practice, they will most likely perform a local search to find a vet - e.g. googling "Nearest Town" Vets.
If there's more than one veterinary practice in your town, here's how to ensure you rank highly on search engine results.
First of all, decide what you want to rank for. Unless you are a speciality veterinary practice, good keyword phrases would be "vets in Yourtown" and "Yourtown Vets". It will be difficult to rank equally well for lots of different keywords, so you will need to prioritise.
- If your domain name includes the name of your town, great. If not, consider buying a new domain, especially if you have lots of local competition. You don't need to rebrand the entire practice though - you can still keep your practice name.
- Make sure that your practice name, business address and phone number are on the home page of your website.
- Ensure that your home page title tag starts "Yourtown Vets, vets in Yourtown".
- Add a welcoming, pleasant meta description tag to ensure your listing on Google search results is friendly and clickable.
- Use keyword meta tags on your home page with your address and keywords like "vet", "pets", "animals" and "veterinary surgery".
- Claim your Google Places page.
- Boost the content on your Google Places page. Add photos, opening hours and as much detail as you can, and make sure your address matches that on your own web page exactly.
- Ensure that your category listing is correct: Veterinarian, Doctor, Health & Medical - Veterinarians.
- Ensure you are listed correctly on Yelp, Thomson Local, Touch Local, Yell.com, Qype (for your local area), and other reputable directory sites. Get a free listing if you are not.
- Encourage your clients to leave you a positive review on your Google Places account.
Finally, you mght want to consider specialist SEO advice if you are in an area with a few competing veterinary practices.
Related article: Editing website meta tags