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Editing website meta tags

The following tags can play a role in optimising your web pages for search engines:

  • Title tag
  • Description meta tag
  • Keywords meta tag

The Webpartner CMS automatically generates an entry for all these tags for each page on your website, based upon the text used for the very first heading on the page [H1]. However, it is possible to manually adjust these tags on each page.

Before attempting to edit these tags, we strongly recommend that you familiarise yourself with what the different tags do, how to make best use of them and what to avoid doing.

Remember: you should be writing for real people, not for search engines.

Title tag

  • Displayed in the bar or tab at the very top of a browser screen.
  • It tells both users and search engines what the topic of a particular page is.
  • If your document appears in a page of search engine results, the content of the title tag usually appears as a link in the first line of the results.

Do

  • Choose a brief but descriptive title that conveys the content of the page.
  • Use a unique page title for each page.
  • On your home page, make sure that you include your business name as well as "Yourtown Vets, vets in Yourtown".

Don't

  • Use a title that does not relate to the page content.
  • Use a generic title across all your web pages, or across a large group of pages.
  • Use a really long title - it doesn't help users and Google will only show part of it anyway.
  • Stuff unnecessary keywords into title tags.

Description tag

  • This gives search engines a summary of what your page is about.
  • Search engines may use the content of the description tag as a "snippet" in a page of search engine results.

Do

  • Write a description that is both informative and interesting to users, who may see the content displayed as a snippet in search results.
  • Aim for a couple of sentences at most, and keep it relevant to the page content.
  • Use a unique description tag for each page.

Don't

  • Use a description tag that does not relate to the page content.
  • Use a generic description tag across all your web pages, or across a large group of pages.
  • Fill up the description tag with nothing but keywords.
  • Copy and paste all of your page content into the description tag.

Keywords tag

Do

  • Separate each keyword entry from the next with a comma.
  • Use keywords that are relevant to the page content.
  • Research what search terms people are using when considering what keywords to use. Review your website analytics and consider using Google Insights for Search.

Don't

  • Spam by cramming large numbers of keyword entries onto your web pages. Limit the number of keyword entries per page to 10 at the most.
  • Use misspelt words (vetinary), or singular and plural versions of the same word (vet, vets). Search engines are able to work these things out for themselves so you don't need to waste keywords.
  • Use keywords aimed at search engines that won't mean anything to your clients.

How to edit these tags

You can manually adjust the content of these tags on a page-by-page basis:

  • Go to the Site editor area of the CMS and browse to the page you wish to edit. Click on the title to open the page.
  • Scroll down to the bottom of the browser screen, below the main editing box.
  • Click on 'Web page properties'. This reveals the fields where each of these tags can be edited.
  • When you are happy with the content of these tags you will need to re-publish your web page.